Case Study: Arts & Entertainment PR for Music World

In 2018 we were approach by the music shop and school Music World to conduct an arts and entertainment publicity campaign around their performance at the Melbourne Recital Centre. We were super excited to get the talented duo Y-Squared featuring Cellist Yelian He and Pianist Yasmin Rowe in the media. Our work consisted of creating a media release and then working through the publicity process. We were able to achieve great results for Music World and Y-Square with radio interviews on Joy FM, 3MBS, SYN FM and editorial across ArtsHub, Cut Common and Weekend Notes. You can read the excellent review from ArtsHub here. We can’t wait to see the duo performance again and look forward to more exciting concerts presented by Music World.