Little Train was engaged by South Melbourne Football Club to manage a media call for the visiting international footballer Roberto Carlos. Our work consisted of building a media database, contacting this database and inviting them to the media call. We advised our client on the logistics of the media call event itself and then managed the event on the day. Our work resulted in television, radio and editorial media attending on the day and publicity across all platforms including the Herald Sun, Age, SEN, Channel 7 and 10 and SBS.