ABOUT THE PROJECT

We worked with Tradefaire International who distribute BKT Tyres in Australia on their partnerships with Cricket Australia and the Big Bash League. We were responsible for creating the digital marketing strategy in addition to activating the live sites at Adelaide Oval, The Gabba and Marvel Stadium. With a fun green screen activation and prize of a trip to The Ashes in London we were able to deliver an excellent result for our client whilst increasing their digital footprint and exposure to the community.