Sports Publicity – Howzat For Brand Activations

We had the pleasure of working with Tradefaire International, BKT Tyres and Havas this Summer to deliver brand activations at the live sites at the Big Bash League for Cricket Australia. We had so much fun with this digital campaign. Our creative included a green screen photo booth in which fans were encouraged to pick a background and then take an action shot. Once uploaded to their social media channel as a public pic and with the hashtag BKT Cricket – fans went into the draw to win big including; a trip to the Ashes in London, a money can’t buy experience on the field before the game and an awesome cricket bat valued at over $600. The end results were fantastic with a huge digital footprint for the brand. Coupled with a bowling activation run by Havas and BKT sunnies for everyone who participated we think this was nothing short of a victory for everyone involved! We can’t wait to get on the events, marketing, publicity and digital campaign for our awesome client again.